The VISION

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We’re reimagining celebration — not as a performance, but as a practice. A chance to be seen, felt, and remembered.

Imaginary Studio exists to transform personal milestones into immersive visual experiences—fusing curated travel with soul-led event planning to create something truly meaningful.

A New Way to Celebrate

The Concept

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Imaginary Studio was founded on a simple idea: that travel and celebration should feel personal, considered, and beautifully executed.

 We offer a creative, end-to-end planning service for those seeking more than just an itinerary or an event. Our work is rooted in storytelling, emotion, and place, brought to life through tailored experiences that reflect the people they’re designed for.

Alex Moseley is a London-based experience designer, intuitive planner, and creative visionary. With a background in project management and event and wedding planning, Alex brings a rare balance of logistical precision and soulful creativity to every experience.

With an innate eye for design and an intuitive understanding of how people want to feel, Alex transforms moments into immersive, memory-rich experiences. Known for her ability to curate breathtaking, art-inspired environments, she merges logistical mastery with visual creativity to elevate traditional celebrations into something extraordinary.

Alex curates every experience personally, combining her background in weddings and events with a passion for travel, food, and art. Her work is deeply rooted in narrative and emotion, with a strong focus on intimate, self-celebratory moments that honour the individual as much as the occasion. The concept of solo celebration is especially dear to her—rooted in her own experiences and belief that we all deserve to feel seen, held, and celebrated, even (and especially) when we’re marking those moments alone.

Her approach to travel is rooted in luxury, boutique stays, thoughtful curation, and elevated experiences. With a focus on luxury and design-led properties, she sources unique destinations that offer style, substance, and a strong sense of place. Her itineraries are intentionally crafted—combining cultural immersion, exceptional dining, and refined moments of celebration.

The Founder & Creative Director

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